3 Essential SEO Tools that Should Be in Your Tool Kit.

The practice of SEO (Search Engine Optimization) has become a strategic priority of any business that deals in products or services. That includes those businesses that sell to other businesses (B2B) or those that provide products and services to the consumer (B2C). The science and creativity of ensuring that SEO effectively uses keywords and phrases can mean the difference between the success or failure of the business.

Thankfully today there are a variety of tools that can be used to both develop the SEO strategy and, through measurement, ensure that the fine-tuning of that strategy and SEO content provides the business with a competitive edge. Here are three of the best.

  1. Google Analytics.
Google Analytics

Google Analytics is tremendously powerful and should be first on the list when it comes to essential SEO tools. It provides an analysis of what content is the most popular with visitors to a site and even how long visitors to the site have spent on a specific page on the website. It allows for analysis of site visitors and where they have come from – and perhaps most importantly it provides insight into conversion rates. All this information (and much more) can be used to fine-tune SEO content.

  1. Ubersuggest.
Ubersuggest tool

Ubersuggest is a tool that allows you to access reports on domains including that of your competitors and your own site. The Keyword Planner tool can allow you to address deficiencies in your own keyword usage and exploit weaknesses in your competitor’s use of keywords. It’ll also provide information on cost per click for paid search and the effectiveness of keywords when used for organic search (using search engines like Google). However, that is just scratching the surface – there’s a lot more information available.

  1. The Ahrefs Tool.
Ahrefs Tool

Plug in a URL using this Ahrefs and you will receive a report with a wealth of information. If you use it on your site it will also provide an itemized listing of the various SEO elements – and show (using helpful icons) information about those areas that you need to tighten up. Keyword analysis is detailed and includes both words and phrases – and for the newbie, to SEO it’s incredibly useful – it also provides pointers and discussion on each of the categories it examines.

Using free tools to analyze the effectiveness of an SEO strategy is key to ensuring competitiveness and feeding that sales funnel. There are a wealth of these tools out there – spend some time finding those that suit your unique requirements.

Your Local SEO Strategy Is Vital.

46% of searches on Google are for local businesses.

Let’s imagine a scenario. You have been in a fender bender just outside your home in San Antonio (don’t worry, everyone’s fine) and you need to get your car repaired as soon as possible so that you can attend a meeting that will assure you of that long-anticipated promotion. What do you do?

You go onto the Internet and find a reputable, local repair shop that can get the job done quickly and efficiently. You’re not interested in a repair shop in Los Angeles or for that matter Anchorage. You need a local service provider.

Now the repair company that has optimized its website by using local SEO strategies will be at, or near the top of the search engine results page.

That is why it is important for a company to have a structured and strategic local Search Engine Optimization plan. It’s interesting to note that the latest research indicates that around 46% of searches on Google are for local companies.

So what are the guidelines for attracting local customers and ensuring their loyalty?

The first step is to ensure that those keyword-based phrases are localized. In the above thought exercise that would mean phrases such as ‘Chicago SEO analyst.’

According to Wordstream research, about 50% of those doing a search for a local business would visit that business within 24 hours of going that search – in short, local SEO supercharges a business sales funnel.

One of the most important first steps that any business can taker is to register for a ‘Google my Business listing. This ensures that someone doing a local search by business name, information about products and services, and by relevant keywords and phrases will be exposed to a link directing them to a local company. The link will also appear on Google maps. The more detailed the listing is the more effective it will be so the business should make sure to include hours of operation, customer reviews (these are extremely important), photos of the location, company logos, and types of services/products.

There are also an enormous number of business directories and listings on the internet. The company needs to have a presence on as many of these as possible. Again, the business should make sure that it includes authentic customer reviews, as well as in-depth information on these sites.

The best way to ensure that a business benefits from local SEO efforts is to enlist the help of an expert SEO company. They will assist in developing those all-important SEO keywords and phrases and handle the listings that are required. they will also use specialist tools to ensure that the SEO efforts are successful – and fine-tune those efforts when required.

Any business that serves a specific community and does not have a local SEO strategy in place will be at a significant competitive disadvantage – make sure that your business is not one of these.

Day in the Life of a Chicago SEO Analyst

As you all already know, I live and work in Chicago. I am a search engine optimization analyst at the Chicago SEO Scholar. My life as an SEO analyst in is amazing. I get up nice around 6am to get a hot shower, read the Chicago Times, have two eggs for breakfast and then head out to work on the L train.

Once I arrive to the office and settle in, I check to see what clients’ accounts/websites I’ll be working on. Typically, I start the day off my making phones or emailing clients to show them SEO reports, which contains info such as what SEO campaigns are working or not working, how much traffic their sites are getting via different SEO methods and things of that nature. If clients have any questions about the reports or about SEO in general, then I’ll try my best to answer them.

The second task of the day usually involves looking at clients’ site maps. If need be, I’ll structure them in a way that will appease the search engines, but in some cases clients’ websites won’t have any site maps. If I come across sites like these, then I’ll spend time creating a site map. Depending on several factors, I might spend up to 2-3 hours on structuring site maps and/or creating them.

Another task I spend a considerable amount of time on is researching keywords for clients and potential clients. Finding and choosing keywords is one of the funnest tasks I do, but it is strenuous and requires a lot of thinking outside the box. To help me perform keyword research I use Ahref and Moz as well as other keyword research methods I have learnt throughout my career.

I’ll create a list of potential keywords for each client I am working with. I’ll save these lists and will refer back to them when I’m done performing keyword research. I’ll then narrow down each list to the top keywords I recommend clients using.

Around noontime I take my lunch, which I have outside of the office building. I love all the amazing restaurants, which is why I choose to eat lunch outdoors. I take about an hour for lunch before heading back indoors.

Once I’m back inside my office, I’ll start checking out the latest happenings in the SEO industry. I do this daily because that’s how fast the SEO industry changes. I’ll check to see if the major search engines have done algorithm changes or if they plan on doing changes to their algorithms. If there are changes coming or have already taken place, I’ll research more in-depth to determine whether or not there are things that could be done in order to counteract any potential negative effects due to changes to the algorithms.

The last major task of the my day is finding areas to improve in. There are lots of SEO campaigns that I look over on a daily basis, therefore there is typically always room for improvement. Something I learnt a longtime ago is that even the smallest changes can have the biggest impacts on SEO campaigns. If need be, I’ll discuss ideas for improvements with colleagues.

At the end of my workday, I take 10-20 minutes to briefly review what I’ll be working on the following morning. After that, I call it a day and head to a nearby gym for an hour long workout before going home to have dinner. Finally, I turn off my mobile phone and relax for the rest of the evening.

Welcome to Chicago Art Magazine

Hey guys! Welcome to my blog. This will be a space where I will publish interesting post about art, and my daily life around Chicago. My goal is to publish at least once per week. Please feel free to comment on any of my post. I would love to hear from all my visitors.